With over 7 years of experience in MedTech, Lantz discovered a powerful intersection between his sales expertise and his passion for video and content marketing. After achieving notable success both as a medical device sales professional and content creator, he recognized a critical gap in the healthcare marketing landscape. Through his close relationships with physicians, residents, and fellows, Lantz witnessed firsthand how talented medical professionals and innovative MedTech companies often struggled to effectively market themselves. This insight sparked his mission to transform healthcare marketing, leveraging his unique blend of industry knowledge and digital expertise to help medical professionals and MedTech companies amplify their impact.